The social network wanted to engage more female millennial followers and give them a reason to follow the page.

We worked alongside the in-house Twitter team to grow the page.

This involved creating on-brand, trending content including Polls, Moments and exclusive Periscope content with #TwitterTalks, where we interviewed big pop names with fans sending in questions live.

Creative Nerds increased Twitter UK’s audience by over 30%  over a 6 month period, increasing engagement by over 45% and helping the follower demographic become female-led.