PUBLIC HEALTH ENGLAND
PROJECT: RISE ABOVE
ENGAGING YOUTH CULTURE
with rise above
3 YEARS OF SOCIAL AND PAID MEDIA STRATEGY
Rise Above helps 14-18 year olds build emotional resilience by equipping them with knowledge and skills to deal with pressures they may face. It also provides an online platform through which young people can converse with peers alongside professional support.
Over 3 years, we’ve grown Rise Above’s Facebook & Instagram channels through a variety of mixed media content, focussing on key subjects relating to the challenges young people face in their day-to-day lives.
Our targeted strategies and understanding of youth culture enables us to optimise results across both platforms whilst maintaining a fresh look & feel, month-on-month.
Creative Nerds have been responsible for video distribution through paid media for content filmed around these important topics. We have generated over 8 million video views across Facebook & Instagram on the Rise Above channels.
More recently, we revamped the brand identity and comissioned two young illustrators: Bllack Line & Lydia Triner to curate artwork based on topics set around our content strategy.
Digital Marketing Agency | London
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