Fresh Island Week is one of the biggest hip-hop festivals in Europe.  Hosted in Croatia, on the Island of Pag, it celebrates the best in culture-focused music.

We helped to develop a new strategy for social media in 2020, creating a tone of voice that connects with communities who represent and indulge in hip-hop culture and its closely connected cross-genres. By driving traffic through gamification on Instagram, we achieved over 30,000 page interactions  in the first 6 months.

The coronavirus pandemic presented a difficult period for events companies. We helped Fresh Island adjust by stepping in for crisis management and ensuring that all communications were fluid, clear and transparent.