Creative Nerds team up with The Diana Award and ASOS to brand #MyTrueSelfie campaign

Creative Nerds are proud to announce the launch of their branding work with The Diana Award, ASOS and Anti-Bullying Pro for their #MyTrueSelfie day campaign.

Working across a number of weeks with various designs, Creative Nerds worked closely with the Diana Award team to build a bespoke look and feel for the launch of the app.

The app has been created by Thomas Knights & Simon Brooks, where you don’t get the option to whiten your teeth, add a filter or re-shape your face, because The Diana Award Anti-Bullying Campaign believe you should be true to yourself.

They teamed up with ASOS to re-imagine the selfie and create #MyTrueSelfie – a selfie site that represents who you are and all those qualities that make you, YOU.

The Diana Award approached us to create a youth-friendly, engaging brand look for the brand new creative site which allows young people to take a selfie, and add stickers and words before sharing online or on their social media accounts.

Famous faces getting involved include The Vamps’ James McVey, Will Poulter, Monica Lewinsky and Jodie Marsh, and you can now take your own selfie on the site by clicking here.

New figures released by a YouGov poll, commissioned by the youth charity The Diana Award, revealed that negative body image and low self-esteem are a major cause for concern amongst young people.

At Creative Nerds, we’re proud to support the work of The Diana Award and continue our relationship working and supporting their vital work.

To find out more about our work with charities, email [email protected]