Distributing music independently since 2016, Platoon is home to some of the world’s biggest artists, including Billie Eilish, Stefflon Don and Jorja Smith. It provides artists with a wealth of label-like services such as A&R, marketing, funding, video editing suites, recording studios and business management.

Through understanding the brand’s culture, ethos and vision, we were tasked with defining Platoon’s social voice by promoting artists in creative and interesting ways.

Over seven months, we increased Instagram engagement by 32% and generated over 2,000 organic new followers.

 Check out some of the dope content we created below!